Best Branding Companies – July 2019 Reviews

Rankings as of July 15, 2019

A brand strategy crafted perfectly helps in delivering the correct objective to its audience. It communicates the brand story in the right manner and helps in personification of a company’s vision and mission. After the process of branding or rebranding, businesses usually require a well-planned strategy and campaign to spread awareness and promote the strategically crafted identity. Keeping this point in consideration, we have curated full-stack branding agencies for you that offer marketing strategies as well.

Our list of top branding agencies has been curated on basis of wide range of qualitative and quantitative parameters. This list of brand agencies consists only highly-regarded firms scoring highest on our research methodology.

After the list, we have crafted extremely useful solid guidelines for you that would help you understand the process involved in a branding strategy and help you choose your ideal branding agency.

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Best Branding Companies

Total Records: 12
RANKINGS
To help you analyze and pick your ideal company, here is a tabular format of our curated list of best branding companies. Choose your decision wisely in terms of selecting a branding agency.
Rank Company Location Employees Score Website
1 Ruckus New York, NY 10 - 49 99% Visit Website
2 MatchStic Atlanta, GA 10 - 49 98.8% Visit Website
3 Deksia Grand Rapids, MI 10 - 49 98.5% Visit Website
4 Spire Agency Addison, TX 10 - 49 98.3% Visit Website
5 Brand Juice Denver, CO 10 - 49 98.1% Visit Website
6 Motto New York, NY 10 - 49 98% Visit Website
7 BrandTutive New York, NY 10 - 49 97.9% Visit Website
8 C42D New York, NY 2 - 9 97.7% Visit Website
9 Mechanica Newburyport, MA 10 - 49 97.6% Visit Website
10 Sagon Phior Los Angeles, CA 10 - 49 97.3% Visit Website
11 Sir Isaac Salem, MA 10 - 49 96.8% Visit Website
12 Primary Design Boston, MA 10 - 49 96.5% Visit Website
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What is Branding?

Branding is neither just the logo of the company or the tagline. It’s much more than that. Technically branding is creating a space and a name of the company in the market, an identity that speaks volume about the product or services. For example, Nike and Adidas have made their name as a sports gear company and are one of the most reliable and trusted brands in the sports industry. They provide all types of equipment required for any kind of sport along with sports wears.

To put it simply, it’s a promise to consumers that you should keep. The brand is derived from what you envision for your company and what you want the audience to perceive. Your brand significantly is a mirror of your qualities; so if you’re creative, highly professional, or big on customer satisfaction your brand wiliness the same message across. So when audience read similar messages, they think of your company or brand or your products. And the identity of your brand should be based on the targeted audience you to build a natural connection. Masses associate their life events with their loyal brands, which is why it’s more of a mental connection than materialistic.

Consistent and strategic branding leads to a solid brand equity. Strong brand equity can let you charge higher for your company’s products and services,  which further leads you to be on top of the competition and generate more profits.

Factors that influence a brand identity:

  • Company’s mission
  • Products/services features
  • Perception of your company on customers’ mind
  • Qualities that you want to associate with the brand.
Brand Strategy

None of the companies ever got recognition overnight; it takes intense strategic planning and execution in being a successful endeavor. The branding strategy is hence defined as a long-term plan that ensures a strong and successful brand for business.

A successful brand strategy separates all quality brands from mediocre while a lousy one can sink the macerating budgets without any meaningful effect. A powerful brand identity can be created by a well defined and excused brand strategy which affects all your business aspects like; brand reach, engagement, inquiries, leads, and revenue generation. There are so many brands that have already accomplished this. Apple, Samsung, Zara, Gucci, Coca-Cola, etc. are some easy examples that come to mind.

What makes a good brand strategy?

>> The Motive

Your advertisements are a waste if you don’t deliver the promises you to in them. Simon Sinek’s “Start with Why” is an apt way to start anything. Similarly, a business too needs a purpose. A motive is much more than product and services because as humans we like a brand that cares for us, which is why your focus shouldn’t just be on profits.

The best example to explain this would be one of Coca-Cola. Their vision for 2020 involves People, Portfolio, Partners, Planet, Profit, and Productivity – which implies that they care for these mention centered things as well as profits and productivity which relicts in their advertisements and promotions. This is why trying to make a brand out of money as priority is a mediocre approach and never a good idea.

>> Personality

Once you have a car motive, you should think of your brand as a distinct personality and define its traits. Feminine or masculine, Teen or Young, Sophisticated or rough, delicate or tough, etc. These will lead you to color and configuration of brand identity. Like Rolex has positioned itself as a sophisticated brand and cater to a wealthy section of people. Their logo has crown signifying royalty and poshness.

>> Consistency

Consistency stands for publishing things that matter to your business and your brand personality. If you keep on adding random photos and videos to your digital profiles, you’ll end up creating something with no value. Your brand might lose its voice and the value it stands for.

Also, you should consider creating a style guide that can encompass your brand’s tone and color schemes. It would help you to communicate with your target audience in a harmonious way.

>> Competitor’s Tactics

It’s always a good idea to learn from your competition and adopt the good tactics that have worked well for them. Check their strategies, social media campaigns, engagement, and lead generation. Never replicate them completely, use it as an inspiration.

>> Brand Loyalty

If you’ve been in business for a significant time, there is a section of your audiences that love you. Makes sure you appreciate and reward them. Personalized thank you notes, featuring them on your social media, reward them gift vouchers on special days, etc. and reciprocate their love. Let them know they’re valuable and their loyalty matters.

>> Organization’s Involvement

Your biggest brand ambassadors are your employees who are in content touch with your customers. And that’s why they should be supervised. You should have a specific guideline for compacting with customers that they should follow. Make sure to tone your brand the same everywhere, be it social media, phone or face to face. Rude staff will create a negative impression and taint your reputation irrespective of how great your product is.

>> Presence on Multiple Mediums

A good brand always tries to maximize its reach via presence on multiple marketing mediums. The catch is to be consistent on all mediums. Whether you’re trying to reach wavering minds of millennials or strong business women, or straightforward businessmen, your medium of presence can’t be the same for each of these audiences. You have to be present on required medium with right communication that matches your brand values and identity. Right positioning induces desired responses from the customers.

>> The Emotional Play

Human minds are rarely rational, which is why they tend to relate everything to emotions. And if you communicate with them with emotions, they love it. Feelings attract the masses, doesn’t matter if your product is cookies or a luxurious car. Determine which benefits are relevant to each of your customer segment and accordingly decide a strategy that taps into their emotions. For example- Patek Philippe, the watch brand lures the target customers through the sentiment of ‘You never actually own a Patek Philippe. You merely look after it for the next generation’.

Why do you need brand building?

Every business is known to its buyers because of branding. Branding links the customers to products and services. Branding determines your profits and loss massively. That’s why branding is a must for any organization be it nonprofit venture or a commercial boutique.

>> Image Building

Right brand-building practices ensure that your company has the right image in front of the prospects. According to your pre-defined brand personality, you can build an enduring brand image to help people deciding what to buy. With branding, you can link your name, logo, online presence, advertisements, and marketing collaterals – everything essential for your brand’s image. By making it consistent, you should be able to get amusing results regarding sales, partnership and more. In today’s world, public or market image has the potential to decide the fate of any brand.

>> Market Value

A strong brand makes a definite asset. A company’s physical assets and employees are part of the company’s valuation, but the strong brand has exceptional value in the company’s asset – brand equity. The brand equity of strong brands matters the most at the time of liquidation or acquisition.

>> Commanding Higher Prices

A powerful brand gives you the confidence to charge higher prices for your products. Higher rates mean higher market share and higher revenues. But the price calculations are done by considering various factors and not just like that.

>> Revenue Generation

People trust a powerful brand which affects their buying decisions. A newcomer without any communication in the market gets ignored while a startup with excellent communication at the time of launch gets recognized easily and makes good profits in the initial phase itself. And that’s where it starts; a good brand recall leads to more clicks, more conversions. The thumb rule for revenue generation is to keep channels of communication open, stay connected and keep the bank account ringing!

>> Kill the Competition

For any company, it is essential to stand out in the market to do better than ordinary companies. When you opt for branding, you are no more part of any competition, you should always be a few steps ahead and stand out from the crowd. Enjoy peace of mind!

>> Trust and Loyalty

With branding and consistent communications, people would start recognizing you and your business. And trusts builds loyalty. Loyal customers will continue to support you in good or bad times. They will prefer your brand over all others.

>> Negotiation Power

Everyone wants to work and associate with a great brand. With your brand’s name on your vendors or agencies list, their clientele becomes stronger, and you get a chance to negotiate with them for better rates. More power to the brands!

>> Strong Brand Stronger Referrals

Everyone likes to associate themselves with a good brand. People love to talk about brands and featured products effectively. They do so because they remember that brand and the experience the brand provided them. Consistency in communication will help them remember you. If you’re out of sight, you’ll be out of mind to present your brand at every opportunity you get.

>> Helps you to stay Focused

Because brand strategy is developed keeping the company’s vision on the mind, it makes you engrossed at each stage of the brand’s life cycle. If you work on brand strategy, you can never go off track and achieve all your long-term goals. Quite better than wandering around from idea to idea and getting a cluttered brand identity, right?

>> Connecting with Customers Emotions

It is always great to have a unique space in someone’s life. Brands do that with their campaigns which focus on consumers and their emotions. Know your audience, connect with them using emotions and build a strong brand. The brands who achieve this leave a lasting impression on customers for years.

Your Guide to Hiring a Brand Agency

If you have a long enough tenure in marketing and communications, you know how many different derivations the word “branding” can get. Unlike the golden era of advertising – 1960s, marketing communications is now a broad term including traditional advertising, branding, content marketing, merchandising design, PR, blogging, designs, web design & development. And with all these terminologies, there are maximum chances to get confused about what kind of agency your company needs. All of these terms are part of modern brand building working on different channels. But you’ll have to make the right decision for building a powerful brand with a perfect channel.

Here’s our strategy for you to get the right brand agency on board:

>> Be clear about your goals:

Be transparent and clear about your goals and your vision for the company; where you want to see it and how you want to expand your market and build a strong globally recognized brand or rebrand business. This helps the agency to present ideas accordingly and doesn’t confuse you with their ideas.

>> Do your homework:

If this is not your first brand agency, then be thorough about what was missing and where you lacked. Collect all the data of creatives and their outputs. And if you’re just stepping in the market with a new brand, research on your buyer’s persona; make a list of things your prospect buyers care about.

>> List your favorite agencies:

Be thorough with research while looking for a branding agency. Ask around in your network or surf the internet, check websites and available portfolios, case studies, look at tier clientele and location they operate from, etc. List down the agencies you like; it’s a great source of inspiration.

>> Brief them long-term goals:

Agencies can’t deliver your dream if you don’t state it to them clearly. You need to brief them well if you don’t want twist time in rejecting critics and artwork. Be detailed and precise about what you need. Tell them about long-term goals; what you want masses to think about your company.

They, the dream merchants can make it happen.

>> Ask for a pitch:

The best way to judge the agency’s creativity is by asking them to make a pitch presentation around your goals and long-term visions with their creatives. You can ask for the pitch before the presentation as well. Let them pitch you their ideas relevant to your market position. It might not seem much, but this has the potential to turn the tables.

>> Work culture and size of the agency:

There is a chance that the people who pitch ideas to you might not work on them later. While the most creative brains would have pitched you the presentation, but your brand is handled by junior designers, which is something you wouldn’t want. So talk about these things and make it clear in the very beginning itself. Check for the work culture and see how many designers and visualizers would be working on your brand to be clear. The brand agencies with the free creative environment are meant to get better concepts, better results.

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